TV PERSONALITY RACHAEL RAY TO DONATE MORE THAN $750,000 TO PETS IN NEED
The Best Selling Author Donates Her Proceeds to Animal Charities from Her Line of Dog Food Nutrish and new Treats Called
Ray Has Partnered with Best Friends Animal Society® To Set Up Pop-Up Pet Adoption Events In 12 U.S. Markets She Will Visit Before The End of the Year
New York, NY (November 5, 2010) Daytime host, bestselling author and animal lover Rachael Ray announced today that she will be donating $775,000 to support charities, organizations and shelters that help animals in need by the end of 2010, bringing the total amount donated from her proceeds to more than $1.4 million.
In 2008, heartbroken by the thought of the millions of mistreated and abandoned animals taken in by shelters each year, Rachael partnered with Ainsworth Pet Nutrition to develop a line of super premium dog food called Rachael Ray Nutrish and a line of treats called Just 6®, both of which are sold nationally. As part of the partnership, Rachael donates 100% of her proceeds from each sale to organizations dedicated to helping at-risk animals through rescue, adoption, medical care and educational programs, along with training and outreach initiatives. This major donation is being funded directly from those proceeds.
“It truly brings a smile to my face to know that this money will help so many animals who just need someone to care for them,” said Ray. “This donation should be credited to our loyal consumers and retailers across the U.S. who purchase Nutrish and Just 6 because they to want to help provide for animals that were abandoned or mistreated. For this, I am truly grateful.”
As part of the donation, Rachael has partnered with the Best Friends Animal Society® to create pop-up pet adoption events in 12 markets that Rachael will visit as part of a nationwide book tour she is embarking on in support of her 18th cookbook release entitled :Look + Cook.” Rachael Ray Nutrish and Best Friends, a nonprofit, membership organization building no-kill programs and partnerships, have identified and partnered with local area animal shelters and organizations that will help facilitate onsite adoptions, provide information about animal cruelty and help build awareness about Rachael Ray Nutrish and Just 6 donation programs.
Each local partner organization will receive a donation that Rachael will personally make in markets including Washington D.C., Chicago, New York, Los Angeles, Dallas, Atlanta, San Jose and Nashville.
In addition, Rachael will be making donations to national organizations dedicated to the care, support and rehabilitation of animals, including The ASPCA, The North Shore Animal League and The Best Friends Animal Society.
About Ainsworth Pet Nutrition
Ainsworth Pet Nutrition® is a fifth generation family owned and operated company named after one of the company founders, George Ainsworth Lang. The company is focused entirely on pets, catering to all segments of the pet food industry. Ainsworth Pet Nutrition has three business units including DAD’S Pet Care®, Ainsworth Specialty BrandsTM and Ainsworth CustomTM. The company makes pet food at all ends of the product spectrum, from brands that offer sound nutrition and convenience to ultra premium specialty foods. Ainsworth Pet Nutrition is committed to food safety and manufactures all of its pet food in the United States using whole grains and quality meats that can be traced throughout the entire supply chain. To learn more, visit www.ainsworthpets.com.
About Rachael Ray Nutrish and Just 6®
In 2008, Rachael partnered with Ainsworth Pet Nutrition, a company formed by Dad’s Pet Care and Hampshire Pet Products, to develop a line of super premium dog food and treats called Rachael Ray Nutrish. 100% of Rachael’s proceeds from each sale are donated to support Rachaels Rescue (www.rachaelsrescue.org) which is dedicated to helping at-risk animals through adoption, medical care and educational programs, along with training and outreach initiatives.
Rachael Ray Nutrish includes two varieties of natural dog food featuring real meat as the first ingredient
Real Chicken and Veggies
Real Beef and Brown Rice
. There are no by-products, fillers, artificial flavors or preservatives.
Rachael Ray Nutrish
crunchy dog treats are available in beef, chicken and lamb varieties and are made with
only six natural, simple ingredients.
About Best Friends:
Best Friends Animal Society® is a nonprofit, membership organization building no-kill programs and partnerships that will bring about a day when there are No More Homeless Pets®. The society’s leading initiatives in animal care and community programs are coordinated from its Kanab, Utah, headquarters, the country’s largest no-kill sanctuary. This work is made possible by the support of a grassroots network of members and community partners across the nation.
About Rachael Ray
Rachael Ray is best known as the host of the hit syndicated Emmy Award winning daytime television show Rachael Ray produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment. Rachael’s warmth, energy, and boundless curiosity also reaches scores of fans through her popular Food Network shows, bestselling cookbooks published by Clarkson Potter, her own line of Rachael Ray cookware created by Meyer, knives by Furitechnics, signature food ingredients by Colavita and lifestyle magazine Everyday with Rachael Ray. In 2007, Rachael launched the Yum-o! organization, a nonprofit organization dedicated to empowering kids and their families to develop healthy relationships with food and cooking and in 2008 she partnered with Ainsworth Pet Nutrition to create a line of pet food of which all her proceeds are donated to organizations that help animals in need. For more information, visit www.rachaelray.com.