New York, NY, November 7, 2007 – Anne Balaban has been named Vice President and Publisher of Every Day With Rachael Ray, it was announced today by Suzanne M. Grimes, President, Food and Entertaining, The Reader’s Digest Association, Inc. (RDA). Ms. Balaban joins Every Day With Rachael Ray from Everyday Food, where she was Senior Vice President and Publisher since 2004.
“With her wealth of experience in both the food category and the lifestyle category, Anne is the ideal publisher to lead Every Day With Rachael Ray to the next level,” said Grimes. “Furthermore, her combination of print and digital experience will be instrumental in creating powerful multi-platform solutions for our wide range of advertising partners.”
“The team we launched the magazine with set the bar very high," said Editor-in-Chief Rachael Ray. "We needed to find the right person who could not only meet those expectations, but surpass them. Anne definitely has the qualities needed to continue to make the magazine an amazing success. She's strong and accomplished but she's also warm and approachable -- totally in the spirit of the magazine," added Ray.
Ms. Balaban joined Martha Stewart Living Omnimedia, Inc. (MSLO) in 2001 as Advertising Director for marthastewart.com. She was named publisher of Everyday Food in 2004 and under her leadership the magazine was recognized as Ad Age’s “Launch of the Year” in 2005. Prior to MSLO, Ms. Balaban was Ad Director at fashionmall.com, and before that she held advertising sales positions at Self, Allure, In Style, Rolling Stone, Vogue and New Woman. She began her career at USA Today.
Ms. Balaban joins Every Day With Rachael Ray as the magazine continues its phenomenal growth, with the rate base doubling from 750,000 in 2006 to 1.5 million in 2007. Advertising demand is equally strong, as 2007 ad revenue through the October issue jumped 400% or $47 million vs. 2006. These impressive results earned Every Day With Rachael Ray a spot on Advertising Age’s prestigious top ten “A List” for 2007.
Every Day With Rachael Ray is a food lifestyle magazine that reflects the can-do spirit of its editor-in-chief —TV personality and best-selling author Rachael Ray. Introduced in October 2005, it is one of the fastest-growing magazines in history. Every Day with Rachael Ray is part of Food & Entertaining @ RDA, the first and only media community designed to unify the voices and experiences of everyday cooks and home entertainers. Food & Entertaining @ RDA also includes Allrecipes.com and the Taste of Home portfolio of assets: Taste of Home, Simple & Delicious, Light & Tasty, Cooking for 2, the Taste of Home Cooking Schools and Taste of Home Entertainment.
Every Day with Rachael Ray is published by The Reader’s Digest Association, Inc., which has headquarters near Pleasantville, N.Y. The magazine’s website is www.rachaelraymag.com.