Pet Lovers

Announcing Mutt Madness! A Rewards Program for Animal Activists

Daytime Host Launches “Mutt Madness” to Find the Neediest and Most Deserving Pet Charities in America

Star Studded Panel of Pet Lovers Including Kathy Griffin and Beth Ostrosky Stern Will Choose the Initial 64 Candidate Organizations

NEW YORK, NY AUGUST 6, 2009 – Daytime television host and best selling author Rachael Ray is looking for a few good pets become the beneficiaries of more than $200,000 in proceeds from the sale of her NutrishÔ pet food. Starting today she will launch the first ever “Mutt Madness Awards Program” to find the most deserving charitable organizations in America, which have demonstrated exceptional commitment to pet rescue, rehabilitation or adoption.

Charities, with 501(c)(3) status that employ no-kill practices, can go to www.rachaelray.com/muttmadness and fill out a questionnaire about their organization, the work they do and why they should be considered for a Mutt Madness Award. The submission process will close on September 30, 2009 when Rachael will convene a star-studded panel of animal lovers to narrow the field down to the top 64 candidate organizations. Panel members include; Double Emmy winner and Grammy nominated Chicago native Kathy Griffin, author, model and animal rights advocate Beth Ostrosky Stern, one of New York magazine’s “Best Vets,” Dr. Peter Harris Kross and of course, Rachael herself.

“We are so excited to launch ‘Mutt Madness,’ which we know is going to be an amazing way to build awareness around the great people and organizations out there that do everything they can to protect and care for animals,” said Rachael. “I started Rachael Ray Nutrish with Ainsworth Pet Nutrition to not only provide a great and healthy pet food to consumers, but as a way to raise funds that can be used to help pets in need. Mutt Madness is now our vehicle to spread the wealth around.”

Once the 64 are chosen and announced they will be randomly assigned spots in the Mutt Madness brackets and receive $1000.00. In the first round, charities will be judged head-to-head by visitors to the site with the charities receiving the most votes moving on to the next level. The winners of each pairing will be announced and the Mutt Madness field will be cut from 64 to 32.

Charities will receive an additional $1000 donation every time they win their pairing and move on to the next round. Four more rounds of match-ups and voting will take place before there are two charities are left standing. The final voting showdown is worth a donation of $25,000 to the second place finisher and $50,000 to the grand award winner, which will be announced in early December.

In 2008, Rachael partnered with Ainsworth Pet Nutrition, a company formed by Dad’s Pet Care and Hampshire Pet Products, to develop a line of super premium dog food and treats called Rachael Ray Nutrish. Rachael’s proceeds from each sale have been donated to support Rachael’s Rescue (www.rachaelsrescue.org), which is dedicated to helping at-risk animals through adoption, medical care and educational programs, along with training and outreach initiatives.

Rachael Ray Nutrish includes two varieties of natural dog food featuring real meat as the first ingredient – Real Chicken and Veggies and Real Beef and Brown Rice. There are no by-products, fillers, artificial flavors or preservatives.

About Rachael Ray

Rachael Ray is best known as the host of the hit syndicated Emmy Award winning daytime television show “Rachael Ray” produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment. Rachael’s warmth, energy, and boundless curiosity also reaches scores of fans through her popular Food Network shows, bestselling cookbooks published by Clarkson Potter, her own line of Rachael Ray cookware created by Meyer, knives by Furitechnics, signature food ingredients by Colavita and lifestyle magazine Everyday with Rachael Ray. In 2007, Rachael launched the Yum-o! organization, a nonprofit organization dedicated to empowering kids and their families to develop healthy relationships with food and cooking. For more information, visit www.rachaelray.com.

About Ainsworth Pet Nutrition

At Ainsworth Pet Nutrition, we love our furry family members as much as you do. That’s why we’re committed to making great-tasting nutritious pet foods and treats. We demand high-quality ingredients from our suppliers and require thorough resting to ensure product safety. We are committed to producing outstanding products every day and take great pride in ensuring our foods are wholesome, and most importantly, safe.

Ainsworth Pet Nutrition’s purpose is to focus strictly on developing high-end super premium pet food products that deliver superior nutrition and taste. It is a partnership with DAD’S Pet Care, owned by the Lang family and Hampshire Pet Products who have been making pet food for over 75 years.


54 Responses to “Announcing Mutt Madness! A Rewards Program for Animal Activists”

  1. SHARON RIDALL says:

    SINCE i HURT MY BACK AND HAVE BEEN HOME I WATCH YOUR SHOW- BUT CATS ARE PETS TO AND SINCE WALKING DOG HAS BEEN OUT OF THE PICTURE AND COULDN’T HANDLE NO PETS CATS WERE MY CHOICE.

  2. Heidi says:

    I know this ‘contest’ is over, however I need to introduce you to our new rescue for Great Danes. We are a 501C 3 non-profit organization and just getting up and running. ALL volunteers with positions have been involved with Great Dane Rescue in the past. There are years and years of experience within all the ranks. We are trying not only to save Great Danes lives, but to Educate, doing things at schools with children, events not only for fundraising, but for informing people how important and ‘green’ it is to adopt for so manyh reasons. The rescue does have an Executive Summary that I would love to send you to show you how serious and professionally laid out this rescue is. If you would consent to reading this Summary, and or talk to our President, I would be grateful beyond words.

    I watch your show daily and I think you are a very real down to earth person and really care about things you are involved in. I don’t have a TV show of my own and never will, but have the same drive and concern for animals.

    I thank you for your time reading this and look forward to a reply from you. I know I must be one among many, but if one doesn’t try, one will never know.

    Sincerely,
    Heidi L.

  3. Cindy says:

    Just wanted to say thanks to Rach for creating the Nutrish dog food. I have 2 diabetic pugs that are limited to what they can eat when it comes to store bought pet foods. After reading the ingrediants list on the bag of Nutrish… I was impressed, I had found a dog food that not only was healty for my boys but it is also affordable.
    I had been buying 2 different kinds of food, one more healthy for the pugs($50 a bag) and then one a little less expensive, not really as healthy but affordable for my labs. Nutrish is a healthy affordable dog food that I can afford to feed to all my dogs.
    Thanks again for caring!!!
    Sincerely,
    Cindy

  4. [...] Ray has begun the “Mutt Madness Awards Program,” a giveaway which her website says is to “help the good guys” — the “most deserving [...]

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