animal lovers can upload photos of rescued pets; the top three vote getters to determine which pet organizations split $25,000 donation
December 15 2011 - Things tend to get pretty hectic this time of year - with last minute shopping, holiday get-togethers and with family and friends visiting from out of town. But television host and bestselling author, Rachael Ray is hoping we can find the time this holiday season to remember our four legged friends - many of which have no one to care for them.
She has partnered with PEOPLE and PEOPLEPets.com to create Click the Cutest: Rachael Ray’s Shelter Helpers’ program as a way to raise awareness about the joy of adopting a pet. Starting today, the public is invited to upload a photo of any adorable pet they have adopted in the past and view photos of other rescued animals.
From December 19th through 23rd, PEOPLEPets.com will select 10 pet photos each day, and everyone is invited to vote on which rescue animal is the cutest. At the end of the contest, the three pets with the most votes will get the opportunity to decide which animal charities Rachael will donate $25,000 to - the most votes receives $15,000 to donate, second receives $7,500 and third receives $2,500.
In 2008, Rachael partnered with Ainsworth Pet Nutrition to create a super premium line of pet foods and treats called Nutrish and Nutrish Just 6 as a way to continuously fund programs that help animals in need. She personally donates 100% of her proceeds from the sale of Nutrish to shelters and organizations that provide food, medical supplies and treatments for needy animals. To date, Rachael Ray and Nutrish have donated close to $2.5 million in cash to organizations ranging from the ASPCA and the North Shore Animal League to Mighty Mutts and Bad Rap.
The contest’s $25,000 donation is a portion of the proceeds from the sale of Nutrish that Rachael donates annually.
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“Everyone knows I love animals, especially my dog Isaboo. Unfortunately there are a lot of animals out there that don’t have someone to love and care for them,” said Rachael. “The great thing about this ‘Shelter Helpers’ promotion is that it celebrates those that choose to rescue an animal and in turn helps a deserving animal organization continue to care for animals in need.”
PEOPLEPets.com is an interactive destination for animal lovers that delivers dynamic photos of celebrities and their pets, the latest animal news, fabulous pet style and product reviews, inspirational rescue stories, and funny pet photos and videos.
The winners will choose the recipient of the three donations from a vetted list of rescue and shelter organizations.
Vetted organizations include America’s VetDogs, ASPCA, Bad Rap, Mighty Mutts, National Disaster Search Dog Foundation, North Shore Animal League, Mayor’s Alliance for NYC’s Animals, Best Friends Animal Society and the Jason Heigl Foundation.
For more information on Nutrish and Rachael’s Rescue, visit rachaelray.com’s Pet section. To vote on Click the Cutest: Rachael Ray’s Shelter Helpers or to upload a photo of your own, go to PEOPLEPets.com.
About Rachael’s Rescue TM and Nutrish
In 2008, Rachael Ray partnered with pet nutrition experts from Ainsworth Pet Nutrition to develop a line of super premium food and treats for dogs called Rachael Ray Nutrish®. Rachael Ray Nutrish® is made with simple, natural ingredients and includes three full-feeding varieties featuring real meat as the first ingredient - Real Chicken and Veggies, Real Beef and Brown Rice, and Healthy Weight with Real Turkey. All of Ray’s proceeds from each sale of Rachael Ray Nutrish®, Just 6® food and treats for dogs and the Nutrish Healthy Weight lines are donated to organizations that help animals in need through Rachael’s RescueTM. So, not only are Nutrish products great for your dog, they’re great for countless other dogs as well.