Throughout the month of September, Yum-o!’s partner, the Alliance for a Healthier Generation, is celebrating Go Healthy Month! With its efforts focused on preventing childhood obesity and creating healthier lifestyles for all children, the Alliance has designated the month of September as Go Healthy Month as an opportunity to engage, educate and activate kids across the nation to motivate themselves, their peers, family members, school communities and others to increase their healthy eating and physical activity.

September will be filled with exciting events across the country, including kid-hosted forums, the unveiling of the Alliance’s MySpace page, Go Healthy Month celebration events, and the launch of the myGo Healthy Challenge interactive adventure. In addition, Rachael Ray will host a segment on the Rachael Ray show featuring Go Healthy Month highlights and a message from President Bill Clinton! It’s also the perfect time to sign up for the Go Healthy Challenge!

A calendar of events is listed below. For the latest updates, visit the Alliance for a Healthier Generation’s website.

Go Healthy Month Calendar of Events

September 1-30, 2008

Release of “Menudo Takes the Go Healthy Challenge”
TV, Radio and Viral Public Service Announcement

Two generations later, a new, updated version of MENUDO is back with a new hit single, “Lost” on Epic Records. With the same contemporary sound, look, and universal appeal, the five new members have taken the pledge to Go Healthy and are challenging every kid in America to do the same by logging on to

Launch of myGo Healthy Challenge

The Alliance will launch a new free, interactive, online adventure tool that offers kids a customized learning experience on the basics of healthy eating and living active lifestyles. This free program offers kids ages 8-12 an educational alternative to playing video games by taking them on a Go Healthy adventure. Kids can take myGo Healthy Challenge by logging on to

In addition, Alliance Go Healthy Champion, Harley Pasternak, will take on the national talk show circuit conducting live demonstrations of myGo Healthy Challenge for kids. Harley is a leader in the fields of fitness and nutrition, and is most well known for helping top Hollywood celebrities dramatically transform their lives by eating better and exercising more.

Alliance Ambassador Rachael Ray Features Go Healthy Month on the Rachael Ray Show

Rachael Ray will host a Go Healthy segment on the Rachael Ray show featuring Go Healthy Month highlights and a message from President Bill Clinton.

Thursday, September 4, 2008 | 10:00 – 11:00am EST

Science Media Briefing with Dr. Tim Gardner, President of the American Heart Association; Dr. Steven Daniels, volunteer Pediatric Cardiologist of the American Heart Association; and Ginny Ehrlich, Executive Director of the Alliance for a Healthier Generation

This briefing for media professionals will provide background on the science of childhood obesity, and the information that the Alliance for a Healthier Generation translates into practical solutions with the implementation of its four initiatives: Healthcare, Industry, the Kids’ Movement and the Healthy Schools Program. The information will help parents make the connection between the health implications of childhood obesity and the solutions and strategies for ensuring healthier lifestyles for their kids. It will be held via teleconference and recorded.

Monday, September 8, 2008 | 5:00pm EST

Social Networking Launch
The Alliance for a Healthier Generation will unveil its MySpace web page dedicated to the Kids’ Movement, the by kids for kids movement to empower all kids to make healthy behavior change and become leaders and advocates for healthy eating and physical activity. The MySpace page will facilitate the virtual community that connects youth from across the United States who want to become youth advocates and leaders for health. The community will be an innovative youth-led movement supported by committed adult-allies where any youth can express their passion for healthy living, build essential skills, and share their voice, while having fun with their peers. Community members will become insiders who know the latest about living an active, exciting, and healthy life.

September 16-20, 2008

Kid-Hosted Forums

During the third week of September, the Alliance will co-sponsor kid-hosted forums with local Go Healthy Champions in six cities across the country. Kids will lead, organize, host and participate as members of discussion panels to celebrate strides kids are making to solve the childhood obesity problem and highlight what else youth can do to move the meter on progress even more.

Forum Schedule:

Tuesday, September 16, 2008 | 6:00pm CT | Chicago, IL
Union Park | 1501 W. Randolph Street | co-sponsored by Girl Scouts of Greater Chicago and Northwest Indiana

Wednesday, September 17, 2008 | 11:00am – 12:00pm MT |

Tempe, AZ

Halle Heart Center Museum | 2929 S. 48th Street | co-sponsored by the American Heart Association, Tempe

Friday, September 19, 2008 | 4:00pm – 5:00 pm PT | Seattle, WA

John Muir Elementary School | 3301 S. Horton Street | co-sponsored by Camp Fire USA Council of Central Puget Sound

Saturday, September 20, 2008 | 1:00pm – 3:00pm ET |
Washington, DC

Jewish Community Center | 1529 16th Street, NW | co-sponsored by Serve D.C.

Saturday, September 20, 2008 | 5:30pm ET | Norwalk, CT
Stepping Stones Museum for Children | 303 West Avenue | co-sponsored by Stepping Stones Museum for Children and the American Heart Association Founders Affiliate

Friday, September 26, 2008 | 4:00pm – 5:00pm PT | San Francisco, CA

San Francisco Main Public Library | 100 Larkin Street | co-sponsored by the YMCA of San Francisco

Saturday, September 27, 2008

Go Healthy Month Celebration Events

Go Healthy Month Celebration Events will turn outdoor community venues into large playgrounds and feature dozens of energizing activities for kids and families to have fun and play while also learning a little bit about living a healthier life. These events will give kids an opportunity to take the pledge to Go Healthy and inform parents of ways to keep the whole family healthy.

11:00am – 3:00pm | Recess by the River | Little Rock, AR

Clinton Presidential Center | 1200 President Clinton Avenue | co-hosted with World Fest and the Clinton Foundation

10:00am – 1:00pm ET | Race for the Kids/Recess by the River |
New York City, NY
Riverside Park | 475 Riverside Drive | co-sponsored by Big Brothers Big Sisters of New York City

Additional Go Healthy Events in Communities Across the Country

Wednesday, August 20
| 11:00am ET | Go Healthy Field Day | Buffalo, NY

ChestnutRidgePark | co-sponsored with Boys and Girls Club

Saturday, August 29 | 8:00am – 5:00pm CT | Minnesota State Fair |

St. Paul, MN

MPR Booth | Minnesota State Fairgrounds | co-sponsored with Minnesota Public Radio

Saturday/Sunday, September 6-7 | Healthy Habits Weekend | Langhorne, PA

Sesame Place | 100 Sesame Road | co-sponsored with Sesame Place

Saturday, September 6, 13, 20, 27 | 2:00 – 4:00pm ET | Go Healthy Celebration | Flint, MI

Flint Children’s Museum | 1602 W. Third Avenue | co-sponsored with Flint Children’s Museum

Saturday, September 6 | Hop, Skip, and Jump Start – 5K |
Denver, CO

Denver Children’s Museum | 2121 Children’s Museum Drive | co-sponsored with Denver Children’s Museum

Saturday, September 6 | 8:30am CT | Tiger Tracks Kids Fun Run |
Apple Valley, MN

Minnesota Zoo | McAndrews and Zoo Boulevard | co-sponsored with Minnesota Zoo

Saturday, September 13 | 10:00am – 2:00pm PT | One Stop Kids Health Fair | Gresham, OR

LegacyMount HoodMedicalCenter | 24800 SE Stark Street | co-sponsored with LegacyHospital

Saturday, September 13 | 7:30am – 3:00pm CT | Minneapolis Bike Tour | Minneapolis, MN

Parade Field | 400 Kenwood Parkway | co-sponsored with MinneapolisParks and Recreation Board

Saturday/Sunday, September 13-14 | 9:00am – 4:00pm ET |

Kids Zone: Blue Ash Air Show | Blue Ash, OH

BlueAsh Airport | co-sponsored by Greater Cincinnati Cardiovascular Consultants & Blue Ash Air Show

Saturday, September 20
| 12:00pm – 4:00pm ET | Go Healthy at Winton Woods | Cincinnati, OH

WintonWoodsPark |10245 Winton Road | co-sponsored with Hamilton County Park Board

Saturday, September 27 |10:00am – 5:00pm ET | Nickelodeon’s Worldwide Day of Play | Norwalk, CT

Matthews Park | 303 West Avenue | co-sponsored with Stepping Stones Museum for Children

Saturday, September 27 | Go Healthy at the Raceway | Lakeville, CT

LimeRockPark | 60 White Hollow Road | co-sponsored with LimeRockPark

Saturday, September 27 | 10:00am – 3:00pm MT | Sports Explosion Phoenix Day of Play | Phoenix, AZ

Pecos Park | 48thStreet, South of Chandler Boulevard | co-sponsored with Maricopa Council on Youth Sports and Activity, City of Phoenix, Phoenix Women’s Sports Association

Saturday, September 27 | 12:00pm – 3:00pm MT | Arizona Cardinals Worldwide Day of Play | Glendale, AZ

University of Phoenix’s Stadium “Great Lawn” | co-sponsored with the Arizona Cardinals

Saturday, October 4 | 10:00am ET | Kids Zone: BuffaloNiagara Start! Heart Walk | Buffalo, NY

HSBC Arena | One Seymour H. Knox III Plaza | co-sponsored with Time Warner Kids Zone

Saturday, October 4 | 7:00am – 12:00pm CT | Medtronic Twin Cities Marathon Family Day | St. Paul, MN

State Capital Grounds, John Ireland Boulevard | co-sponsored with Medtronic Twin Cities Marathon

Saturday, October 11 | World of Fitness Day | Hartford, CT

BushnellPark | 31 Pratt Street | co-sponsored with the Hartford Marathon Foundation

Saturday, October 11 | 10:00am – 2:00pm ET | Go Healthy Louisville Day of Play | Louisville, KY

EP Tom Sawyer Park | 3000 Freys Hill Road | co-sponsored with Fit Kids, Parks and Recreation

Monday, October 13 | 11:00am ET | Youth Ministries: Go Healthy Walk-a-thon | Buffalo, NY

DelawarePark | 17 Meadowview Place | co-sponsored with The Mentorship Program

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